Utility

Branding

CEDARBURG BRANDING

Welcome to the home of the Cedarburg Branding Initiative. Here you can find all the branding deliverables available for immediate use. You may use the deliverables in advertising, on your website, in your social media platforms, as you answer the phone, products you sell, menu items, etc.

 It’s time to tell the story of Cedarburg, and that’s what branding is all about. Our strategy is to “celebrate what people love about Cedarburg in everything we do.” Telling our story consistently is the key and the reason for the initiative and the materials provided. Not only do you have a strong story and theme to use but also a new logo and tag line.

 We’ve also included a link here to the Brand Navigator.  In it, you will find a summary of the research, insights, and conclusions resulting in our brand story, tag line and logo as well as hundreds of creative ideas on how to incorporate these materials to help your business or organization. Be creative and have fun!

 The Brand Story is yours to use immediately and how you see fit. Should you want to use the logo, we ask that you submit your contact information and consent to the terms listed below.

Please note that if you wish to use any of the materials especially the logo on a physical product to be sold (t-shirt, coffee mug, hats, puzzles, etc.) you must be a business located within the limits of the City of Cedarburg.

 We look forward to your participation and use of the materials, please let us know if you have any questions or concerns.

 Cedarburg – Fall In Love!

Subject to Licensee’s compliance with the terms and conditions herein, Owner grants to Licensee a non-exclusive, personal and nontransferable license to use the Cedarburg logo.  By using the logo, you hereby agree to abide by the Graphics Standards listed on page 68-72 of the Brand Navigator. The logo cannot be modified or changed in any way. The logo shall not be used in a manner which may be considered disparaging or negative or bring Owner into public disrepute.  We reserve the right to approve all use of the logo and to revoke the license to use the logo at any time is our sole discretion.  If Licensee uses the logo on physical products to be sold, Licensee’s business must be located within the City of Cedarburg. By using the logo, you acknowledge that you understand and agree to the above usage terms. 





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For more information about the City Branding Initiative please contact Mary Sheffield, Economic Development Coordinator, at (262) 387-2050 or msheffield@ci.cedarburg.wi.us